"How are you healthy?" is the holistic gay and bi men's health social marketing campaign from Project CRYSP, launched in March 2009. It is one of the first, if not THE first, social marketing campaigns in Chicago to take an assets-based approach to gay/bi men's health.
The campaign was nominated in 2009 for a GLAAD Media Award In Advertising.
Press related to the GLAAD nomination:
Chicago’s “How are you healthy?” Campaign nominated for GLAAD Award
Chicago Ad Nominated for GLAAD Award
Local Campaign Nominated for GLAAD Award
The ultimate goal of the campaign is to encourage healthy living - highlight the accessibility of healthy living, encourage gay/bi men to assess how they are living healthily, maintain and increase their efforts to do so, and talk about healthy living with each other. The campaign invites gay and bi men to share their methods for staying healthy on the LifeLube blog. New posts answering the question "How are you healthy?" are featured every week.
How are you healthy?
Join in the conversation.
Tell us HERE. Send a pic to the same place.
And we'll blog it, right here.
The campaign has run in a number of places:
- Chicago Transit Authority - on Red Line trains and on the backs of buses.
- Gay Chicago
- Chicago Free Press
- Windy City Times
- BOI Magazine
- Nightspots
- FeastofFun.net
- ChicagoPride.com
- Restrooms of 10 gay bars
- Assorted websites
Additionally, hundreds of posters adorn the walls of bars, community based organizations, health clinics, retail outlets, and other locales in the gay community. Click here for a review of some of the media the campaign has generated.
If you would like to post a banner on your website or blog, or would like to access the ads in different, camera-ready dimensions, please contact us. We are happy to share.
CTA Ads
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Web Banners
